Response to the OnCrawl staging-site evaluation

What we changed

• Created a page-by-page list of the old site, including each page's real public URL and whether the live site's Rank Math settings marked it for indexing.
• Added pages that were not yet on staging, including six indexable ebooks.
• Kept the established URLs for 618 practice and location pages.
• Listed Spanish pages, active campaigns, and old noindex pages as separate categories.

Where the count stands

• We created a URL-by-URL inventory that identifies the main reasons behind the difference.
• Some outdated campaign, giveaway, superseded, and obsolete pages will be intentionally retired.
• When an old page has a relevant replacement, it will redirect there. Pages without a relevant replacement will receive an intentional retirement response.
• A smaller final count is therefore expected by design; it does not mean 23–30% of the site's useful SEO content disappeared.

What we changed

• The 618 established practice and location URLs now open the correct page directly.
• The alternate addresses created by the new WordPress organization redirect once to the established URL.
• Internal links on 745 pages were updated so visitors do not take an unnecessary redirect hop.
• Existing redirect rules were reviewed individually and retained where their destinations are still valid.

What visitors and Google will see after launch

• An established page opens normally at its existing URL.
• A redirect is not used if it would create a loop, end on a missing page, or replace a page that already works.
• Pages approved for retirement receive an intentional retirement response.

What we changed

Each migrated practice and location page was matched to the exact address it uses on the live site. Page links, social-sharing information, and structured data now use that established address.

Result

Users and search engines will continue to see the familiar URLs. The new practice and location organization stays behind the scenes and does not change the public address.

Why the Word Count Evaluation showed shorter pages

The Word Count Evaluation included both article copy and reusable Divi template text. The new design contains less repeated template text, which accounts for much of the difference.

The Berwyn example

In our July 26 follow-up capture, the old Divi page rendered 2,808 words and staging rendered 1,805. The actual Berwyn article was 1,481 words on both sites, and we rechecked that text directly. In other words, the old template added about 1,327 words around the article while the new template added about 324. The 1,003-word difference came from the templates—not the Berwyn copy. The same pattern appeared in the headings: the rendered pages had 59 versus 26, while the article itself had 13 on both. The difference was sitewide labels such as “Shop,” “FAQ,” and “Join Our Newsletter.”

What we changed

• Transferred 800 custom SEO titles and 903 meta descriptions from the live site.
• Transferred the existing page-level noindex settings from the live site.
• Added standard website, organization, webpage, image, breadcrumb, and site-search markup.
• Confirmed that structured data and social-sharing tags use the established page URLs.

What the site outputs now

• The site no longer exposes only FAQ markup; it includes the normal site and page information expected by search engines.
• The URLs in that markup match the public URLs visitors use.
• Review and rating markup will only be included where it is supported by current source data.
• Any additional attorney or location details will reflect real information present on those pages.

What we have done

• Added the page-specific SEO titles and descriptions used on the live site.
• Identified all eleven same-topic pairs and reviewed all 22 pages.
• Kept both versions available during the migration so useful content is not lost before the pages are combined.

What is planned

For each pair, one page and URL will be selected as the primary version. Useful content from both pages will be combined into that page, and the alternate URL will redirect to it. This will leave one complete page for each topic, with one title, one H1, and one URL for search engines to index.