PPC Planner
PPC Campaign Planner
Modeling your ad budget and deliveries — clicks, leads, signed cases, and revenue.
Revere Intelligence Tools
By Patrick Marketing Inc.
1
Estimate Your Cost Per Click
Optional
Give us your target keywords — or just your practice area / vertical, like “personal injury” or “medicare advantage” — and we’ll estimate a realistic average cost-per-click for your campaign.
Tip: enter 3–10 keywords for the most reliable estimate. A single category name works too.
Estimated Avg. CPC
—
Enter keywords to see an estimate
Estimates are directional, blended from published 2026 Google Ads industry benchmark data (legal, healthcare, home services, political/advocacy, etc.) and PMNY’s own keyword research — not a live pull from Google Keyword Planner. Actual auction CPCs vary by market, competition, and Quality Score. For precision on a live account, verify against Google Keyword Planner or existing campaign data.
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2
Build Your Budget Plan
Your Inputs
$
$
%
Clicks → Leads
$
%
Leads → Signed Cases
Where The Budget Goes
Clicks
435
14.5 / day
→5.0%
Total Leads
21.7
$460 / lead
→18.0%
Signed Cases
3.9
$2,556 / case
→$9,800/case
Monthly Revenue
$38,348
of $213,043 potential
Return On Ad Spend
3.8x
Revenue generated per dollar spent
Net Monthly Value
$28,348
Revenue after ad spend
$9,800 × 3.9 cases − $10,000 spend = Net Monthly Value
Clicks Per Day
14.5
Clicks Per Month
434.8
Total Leads
21.7
Cost Per Lead
$460
Signed Cases / Mo.
3.9
Avg. Cost Per Case
$2,556
Cost Per Lead = Monthly Budget ÷ Total Leads ·
Total Leads = Clicks Per Month × Conversion Rate ·
ROAS = Total Monthly Revenue ÷ Monthly Budget.
Figures are directional estimates for campaign planning, not a guarantee of performance.
Signed Cases is shown as a decimal (e.g. 4.5) because it reflects a long-run monthly average, not a literal case count — actual signings happen in whole numbers, so expect some months above this figure and some below, averaging out over time.